Experiential marketing directly engages, invites, and encourages consumer interaction and brand participation.
While costly traditional advertising via radio, print, and television verbally and visually communicates product benefits, experiential marketing immerses consumers within the brand itself by engaging as many human senses as possible. In this way, experiential marketing can encompass a variety of of integrated strategies from individual event sampling to large-scale guerrilla marketing and product placement within the entertainment world. The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand. When done effectively it generates customer loyalty and influences purchase decisions. Our goal is to integrate our brands with the social fabric of our markets, ensuring that our brands are visible in the right establishments and at the right events. ISBG will be actively launching and supporting our brands and aims to be a leader in experiential marketing.